Event management is termed as an application of project management for the development and creation of high level events or occasions like weddings, festivals, concerts, conferences, ceremonies, and formal parties.
The complete process of event management comprises of properly understanding the brand, recognizing the target audience, planning the concept of the event, and bringing together all the technical aspects prior to actual event launch.
Event management is a field for individuals interested to plan and run array of events, varying from music concerts to business conventions. A career in event management after 12th is the ideal alternative for students who belong to science, commerce or arts stream.
The program helps the students to learn organizational skills, coordinating skills, scheduling, budgeting, and other essential skills. However, it is necessary to take care while designing and producing an event.
Essential tasks while planning an event includes- understanding the objectives, creating timelines, selecting venue, managing and sourcing suppliers, managing budgets, marketing and communication, managing risk, and finally thinking in a sustainable manner.
Every event is unique and so is their planning and execution. Thus, event management plays a vital role is providing a road map to the event. Thus, executing an event is method of projecting a small idea in a complete novel way. With the advancement in science and technology, the need for the event managers is also soaring heights and thus it is crucial to understand the career prospects of event management.
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About Event Management
Event management as a profession field expects an individual to conceptualize, design and arrange an occasion/event be it an exhibition, political meeting, afashion show, an award show and so forth. The fundamental ingredient of the organising an even is to determine the audience being targeted and accordingly plan the logistics, make decision on the theme, and forward invitations for the event.
Event management is a trending field full of innovativeness, individuals need to have exceptional communication skills and ready to work long flexible hours in order to get recognition and success. Other than taking care of logistics and managing props, event management field also requires people management skills.
This field is regarded as a component of mass communication courses that are offered by most famous universities in India at the undergraduate level (UG).
Detail or in depth studies can be done by pursuing master level event management courses. Accordingly, applicants can seek event management program at the undergraduate (UG) level, postgraduate (PG) level or as a certificate course or diploma course.
At the UG level, famous courses offered in the field of event management are of three years’ length while PG courses are of two years’.
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Why You Should Choose Career in Event Management?
This industry has made some amazing progress from what it used to be. With the worldwide acceptance innovative technologies in various industries, event management industry too opened door of development through advanced technologies.
The entire domain of event management is experiencing excitement due to various revolutionary advancements and its impact on the entire business ranging from music festivals continuing for 3 days in seven stages to public eventssuch as experiential VR screenings, and private occasions such as theme parties.
In order to engage and entertain people, the event management industry is breaking the traditional ways and becoming creative instead of only organizing usual events and parties. The increasing expectations and scope for food, entertainment, security, and theme at various occasions has elevated the need for talented event managers and the demand is increasing continuously.
If you are an outgoing, smart, and creative individual who is looking for a glamourous and well-paid career, then event management is an ideal career choice for you. Other benefits of choosing event management as a career choice are –
High scope of growth is expected in the event management industry and is estimated to go beyond Rs. 10,000 crore figure by the year 2020-2021. Rural expansion and marketing activities have further sparked the growth of this industry.
Work satisfaction is supreme in this industry. Working as an event manager for weeks or months and then finally watching it conclude on a happy note gives deep satisfaction. As per the industry experts of the field, work offers unique feeling of fulfilment, joy, and satisfaction whentop-level events are successful.
Travelling to new places is the core of event management. Many events occur at beautiful places on earth. Major events such as corporate conferences, award functions, and destination weddings take place at new location. If you love adventure and fun while working, then event management is the perfect career for you.
Extensive scope of collaboration is the fundamental ingredient of event management. If developing relationships and meeting new people every day is what you like, then event management has enormous scope. Event planners also get the opportunity to communicate with renowned chefs, photographers, artists, comedians, and musicians.
Can I do Event Management after 12th (Commerce/Arts)?
Yes, you can choose event management after 12th irrespective of the stream chosen. Whether it is arts, science or commerce stream, a candidate from any of the mentioned stream can opt for event management based on the requirement and eligibility criteria. A 12th fresher have the option to choose between certificate course or diploma degree in event management.
Eligibility for Event Management Course
Different degree has different criteria for selecting the candidates for the specific course. The eligibility criteria for the event management course after 12th are as follows:
For applying to the certificate course after 12th, the candidate should have secured approximately 45-50% marks in the 12th class (Science/Arts/Commerce stream) from a government recognised institute/board/school. Furthermore, the university or college also expects a candidate to be fluent in English as well as Hindi.
Skills Needed for Event Management after 12th
The candidates of the event management field are required to stretch the limits and multi-task at every level. The major skills required are time managing skills, leadership skills, communication skills, organizational skills, and passion and enthusiasm.
Time managing skills is an essential parameter in the event management area. The parameter is in high demand by the customers. Leadership skill is a must sought out characteristic to become an efficient event manager. This skill helps in working and guiding the team and to reach high levels.
Good communication skills help in building confidence. It is must to be frank in nature so that you can be comfortable to communicate with various people. The field of event management requires you to meet different people and communicate with them and thus this skill is quintessential.
Organizational skills test your technique of perfectly managing vendors, people, and various other things. Balancing the schedule is a crucial part of managing the event.
Passion and enthusiasm towards work helps in motivating the complete team. An event manager should ideally be energetic and active. Other basic skills expected from a event management candidate are logical skills, marketing skills, conceptualization skills, HR skills, creativity, alert, keen observer, confident, clear-headed, and diplomatic.
Event Management Courses After 12th
The event management courses are job-oriented and thus help you to get skilled after any course. A candidate can pursue diploma, bachelors, and post graduate courses in event management after 12th. Any of the above mentioned course after 12thaids in getting placement in top organisations.
Diploma Courses in Event Management After 12th
The candidate willing to apply for diploma and certificate courses should have 45%-50% marks in 10+2 (Science/Commerce/Arts stream) to be eligible for the course. The course duration is 1 year. A student can select any of the following program:
- Advanced Diploma in Event Management
- Diploma in Event Management
- Diploma in Event Management and Public Relations (PR)
Bachelors Courses in Event Management After 12th
The eligibility criteria for joining a bachelors course in event management is to have 45%-50% marks in 10+2 (Science/Commerce/Arts stream). The duration of this course is 3 years. Below mentioned degree programs are available for a candidate:
- Bachelor of Arts in Public Relations and Event Management
- Bachelor of Business Administration in Event Management
Post Graduate Diploma Courses in Event Management After 12th
A candidate can also make a choice of joining post graduate diploma program in event management other than the diploma and bachelors course.
Eligibility requirement for getting admitted to this course to get 45%-50% marks in 12th board and the candidate should have bachelor degree. The course duration is 1-2 years. The post graduate programs in event management are mentioned below:
- PG Diploma in Event Management and Public Relations
- PG Diploma in Event Management
- PG Diploma in Advertising and Event Management
- PG Diploma in Advertising, Media, and Event Management
The process of admission to the college depends on the college a candidate is applying. Each and every college has their own preformed admission process for diploma, bachelor, and post graduate courses after 12th board.
Colleges have entrance or selection exam which the candidate needs to clear in order to get admission. Additionally, the candidate has to give proof of examination for 12th examination/degree. Students awaiting the 12th result are also eligible to apply.
The fee structure of the program varies every year and thus a candidate needs to check the official website of the college for live updates. The course fee generally is based on the college reputation and course duration.
Event Management Career Scope and Salary
Event management is demanding and trending in the present time. Thus, there is also diversity in the job roles of the event management person. Individual with keen interest in doing something different and has leadership skills can opt for this profession.
After completing event management course after 12th, there are plethora of opportunities and career options available.
Major Job Profiles:
Promotion Executive/Manager, Brand Development Executive/Manager, Designing Executive/Manager, Administration Executive/Manager, Public Relations Executive/Manager, Marketing Executive/Manager.
Other than this, candidates can also pursue post graduate course after completing the necessary graduate degree/course.
List of Employment Areas
- Non-Profit Organizations
- Newspaper Houses
- Fashion Industry
- Political Parties
- Advertising Agencies
- Software Companies
- Event Management Consultancy
- Films and Serial Production Houses
- Public Relation Firms
- Hotel, Travel, and Hospitality Industries
The compensation paid in this industry is determined based on the roles and responsibilities. Likewise, the compensation scale relies upon different factors, for instance, your experience, the hiring company, client of the organization, and it additionally relies upon the company’s geological location.
Fresher or entry level employee fetches anywhere between 3.3L to 5L per annum as a beginner beginning in the field of event management.
Pay scale rises with the increase experience and expertise in specific area. You can earn huge amount while working as a freelancer or by opening your own event management firm. This is a worthwhile field where superior workers are paid abundantly.
With the industry flourishing in leaps and bounds in the current scenario, a career in event management will be highly rewarding to those who are potential and skilled.